Pulse November/December 2020 | Page 49

Since some spas may have a limited menu , offer guests a complimentary choice of an add-on , like the essential oil shown here .
addition to the amazing benefits of easing muscle pain , treating headaches , opening airways and helping to induce relaxation . Or create an exfoliation treatment that can be added to existing massages or services for customers struggling with dry , flaky skin during the colder months . A great example of this is dry brushing , which is an Ayurvedic practice that helps with exfoliation , increases circulation , stimulates lymphatic drainage and detoxifies the skin . retail shelves . Some other great ideas for these kits would be : a . Hair mask or treatment with a hair towel and brush b . Mani-pedi kits with colors , lotion , remover and tools c . Various facials for different skin types d . Couples massage with eye mask , massage and essential oils e . Dry brushing for exfoliation , detox and body care with body oil or lotion f . Mindfulness with yoga mat , towel , link to a guided meditation / yoga , water bottle g . Moment of gratitude with diffuser , essential oils , notebook and pen
Not only are these great for cautious customers who are wary about getting a treatment done , kits are socially-distant approved and thoughtful gifts to encourage self-care for the holidays . Get creative and have fun ! No one knows your clientele better than you , and I guarantee they will be a hit for the holidays since no two kits are alike . Want to take it up a notch ? If the spa is on a hotel property , work with management to display the availability of take-home spa kits in the rooms on the mini-bar or insert them into the spa menu . Share that kits may be delivered , and perhaps offer hot tea or wine with their kit so folks can relax in their room after a long day of work or travel .
2 . Step Up Your Add-On Game : Since some spa services may be unavailable or you have a limited menu , why not make guests still feel like they received a full spa experience by offering a complimentary choice of an add-on such as a hair mask , dry brush treatment or essential oil ? For in-spa services , add fun holiday-themed specials to your menu such as a peppermint oil massage . Peppermint essential oil brings holiday nostalgia in
3 . In-Room Support : We encourage you to leave spa marketing materials in hotel rooms to encourage heavier foot traffic . What an easy way to raise awareness of your current offerings ! Or encourage folks to visit the spa with complimentary product samples and a retail discount found in each room . Reach out to the brands who have a large shelf presence for product samples to gift to guests . They want to support you now more than ever during these funky times . Is it possible to work with management to give samples and communicate special holiday events to interested guests at check-in ? The check-in process can sometimes take a few minutes , and this is a great opportunity for a guest to read a printed flyer before taking their keys and product samples back to their room .
4 . Customer Appreciation Events : Shower customers with expertise and gifts during a holiday event . Encourage clients or hotel guests to visit the spa for complimentary manicures , pedicures , chair massages or mini facials while also offering a discount on retail items for gifts . If COVID-19 restrictions allow ,
NOVEMBER / DECEMBER 2020 PULSE 37