At properties like Sisley , Trilogy Spa Holdings is prepared to guide first-time guests through their questions and cultivate a memorable experience .
which includes an online intake form and details about the spa ’ s mandatory mask policy , leads to a more pleasant experience once the guest arrives .“ We want them to get all that done before so that they can have a seamless check-in and avoid paperwork . That way , they can come in and totally relax . The last thing a guest wants to think about when they arrive is having to fill out this form .”
End-to-End Experience
Attracting first-time spa-goers requires spa leaders and marketers to understand the barriers which often prevent potential guests from taking that first step . Some may still see a spa visit as a
luxury beyond their means . Others may not have had a spa-going parent or friend who can help demystify the experience .
But no matter what has prevented that first-time spa-goer from visiting in the past , or what steps a spa takes to encourage them to come in , the key to retaining them as a return guest is simple : give them a great experience . As in most cases , a newcomer ’ s first impression of the spa experience is highly likely to affect their plans to return , so taking that extra care is particularly vital when working with a new guest .
“ That ’ s the important thing , always ,” Smith says .“ It ’ s so important for the team to stay focused on the guest and creating the experience and making sure we understand what their
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