STAY CONNECTED
BY NELSON LANE
Preparing Your Digital Strategy for the Holidays
IN MANY WAYS , THE TABLES OF TRADITIONAL SELLING have been turned because of COVID-19 ’ s influence on buyer sensibilities . Instead of customers coming to you , you now must work extra hard to take your brand to the customer . Thankfully , social media and online sales makes that transition easy and profitable . Whether you ’ re selling a product , service , gift card or promoting an exciting new deal , doing so by way of social media brings you into the home of your customer , rather than the traditional configuration which has seen the customer coming into your place of business . It then becomes a necessary challenge to find ways to translate the spa experience into a digital language that your audience can see , understand and enjoy .
Ask yourself this question : “ Is my digital strategy prepared to facilitate record sales this holiday season ?”
Holiday shopping is about to look drastically different than what most of us are used to . With many shoppers opting to avoid Black Friday crowds and in-person shopping , it is vital that your digital presence is made stronger than ever so that consumers can find your brand among the rising tide of products and services vying for their attention .
Your digital strategy must be devised specifically with your audience in mind . While that may seem obvious , reaching your audience digitally in the current global climate doesn ’ t look ( or feel ) the same as it has over the past decade . Staying connected to your consumers takes more effort , creativity and tactful salesmanship than ever before , and the affordances of each social media platform must be taken into consideration before you invest in your holiday strategy .
10 PULSE ■ NOVEMBER / DECEMBER 2020