VOLUME 30 n ISSUE 10
TABLE OF CONTENTS
2 From Your Chairman
8 ISPA News and Calendar
10 Stay Connected
BY NELSON LANE
30
12 Where in the World is ISPA ?
30 Member Perspectives New target audiences during COVID-19
BY RYAN O ’ GARA
36 Money Matters Generating revenue during the holidays
BY DANIELLE CONTE
42 Member News
BY RYAN O ’ GARA
46 ISPA Flashback
POTOSA SPA
ACQUALINA SPA
52
48 Pulse Points Reopening Updates
BY JOSH CORMAN
50 It ’ s Easy Being Green : Sustaitable packaging is fashionable
BY NOEL ASMAR
52 Talent Topics Common Diversity Mistakes in the Hiring Process
BY RYAN O ’ GARA
62
SOUND OFF
57
56 |
ISPA Foundation |
57 |
Sound Off |
58 |
Snapshot Survey |
60 |
Ad Index |
60 |
ISPA New Member List |
61 |
ISPA Headquarters |
62 |
People of ISPA |
64 |
End Notes |
ABOUT THE COVER
SPA IS IN MANY WAYS LIKE A KALEIDOSCOPE in that it is constantly changing and adapting . Spas blend things together like staff , guests , treatments and more to make one beautiful experience . We too have to be ever-changing , and hopefully in the process , learn to create something beautiful .
COVER PHOTO FROM SHUTTERSTOCK
NOVEMBER / DECEMBER 2020 ■ PULSE 7