clients to build loyalty . Both Susan and I have a marketing background , MBA degrees and have read all the marketing books we will ever need . However , there is no substitute to common sense and good , old-fashioned relationship-building by communicating clearly and delivering what you promise ,” he says .
Auld agrees . “ We truly believe that our experience as operators with both large corporate as well as privately run hotels has helped us understand what our clients really need . But delivering on your promise and supporting your client ’ s needs throughout the process is essential — and we believe we do this better than most ,” she says .
Growing a Business The partners continue to see growth in Spa Vision ’ s future , as evident by its international expansion . “ As part of our 10th anniversary , we are expanding by opening a new office in Australia as demand for our products in Asia Pacific increases ,” Owen says . “ The company has grown year-on-year in sales and profitability , and although the number of people over the past five years working in the business hasn ’ t changed considerably , the level of expertise of those working within the organization has . It ’ s all about industry-specific knowledge and this , I think , is what sets us apart .”
The partners have seen a demand for turn-key solutions from clients . “ More and more of our clients want us to take care of their whole project needs . Why have five suppliers when one can take care of all your requirements and save you time ? Saving pennies by using multiple suppliers is often proven to be a false economy as time is money . Plus , generally , companies in the service sector don ’ t have the time to spare as this is best spent operating their own businesses and with their clients ,” he says .
Innovation to Succeed The company places topmost importance on offering its clients some of the most innovative products in the industry . “ We have exciting new projects in development and innovation is at its core . However , our innovation comes from collaborating with our clients to deliver what they need for their business and their own guests . One example is a ‘ snow storm ’ experience that we are developing with a client for a project launching in early 2017 . It is a totally bespoke thermal experience combining snow and wind , which provides both a refreshing and cooling experience for the guest and also acts as a visual centerpiece within the spa ,” he says .
As someone who keeps himself update-to-date with trends , Owen says wellness remains a focus among its clients . “ Traditional wellness experiences with a twist that gives the enduser the results they demand while allowing clients to differentiate themselves from the competition will continue to be a top trend . Our portfolio and experience is wellness-centric . We believe this is the future ,” he says . n