once again relying on the service
provider or front desk to make the sale.
What if you can have your spa
environment engage your guest to
discover and buy? There is a way to
strategically place subconscious buying
cues to open and close the sale along
the guest’s service experience. Why
should your guests buy from people
who don’t even know their needs? It’s
time to reclaim your profits, increase
your spa’s sales appeal
and generate higher spend from every
guest visit.
To help you increase your retail area’s
“sales appeal,” understand first the
psychology of the buying mind. This is
the first step of a four-step formula to
drive your sales and profits. To access
the complete four-step formula,
download the “Buying Desire Spa
Worksheet.”
Set your team up for success. Imagine
if your team had the support they needed
Returning this year as one of the expert speakers at the Professional
Development Sessions, TANYA CHERNOVA was listed as top 10 industry speakers
by Professional Magazine, South Africa. In 2003, Chernova focused on her
passion for education and business success with North America’s largest
corporate training company, SkillPath Seminars. For three years, she taught 30
soft-skill topics on leadership, management, communication, sales and more. In
2007, she launched her own training company, educating organizations to build the
power of their brand. She is a co-founder of the global women’s personal development
organization, Courageous Living. In 2016, she was given the Iconic Women Leaders of the Decade
Envisioning a United World Award by the Women’s Global Economic Forum.
to get guests to make the first move and
express interest in the right home care for
them. By helping your team gain more
confidence with less fear of failure and
rejection, they will no longer have to be
afraid to start the retail conversation with
guests and the consultation would be
backed by the credibility of the entire spa
environment. n
TO DOWNLOAD
The Buying Desire Spa Worksheet,
click here. Plus, to receive a free survey to
assess your spa’s sales appeal, email
Chernova at [email protected]
with “Free Survey” in the subject line.