“ Storytelling is becoming a huge strategy in the world of business . You could be the ‘ Beatles ’ of spas but if nobody knows your story , nobody will hear you .”
GENERAL SESSIONS IN-REVIEW
4 INSPIRING INSIGHTS FROM JOHN ONDRASIK
Singer-songwriter and 2016 ISPA Alex Szekely Humanitarian Award recipient John Ondrasik closed this year ’ s General Session with one thought-provoking question : “ What kind of world do you want ?”
The Grammy-nominated artist came into fame when his song “ Superman ” became a global hit . “ I think the reason why the song resonated with so many people is because it talks about how we can ’ t be everything to everyone . In the song , Superman doesn ’ t want to be Superman . He wants to be human , to be able to bleed , not be a superhero .”
Here , Ondrasik shares his personal journey as a creative artist , how he inspires through his music and the lessons he learned about living in the moment .
JACOB KEPLER PHOTOGRAPHY
“ Storytelling is becoming a huge strategy in the world of business . You could be the ‘ Beatles ’ of spas but if nobody knows your story , nobody will hear you .”
36 PULSE ■ November 2016