NOVEMBER
V O LU M E 2 6
ISSUE 9
2016
2016 ISPA CONFERENCE & EXPO
Did You Take the
Scenic Route? 40
BY MAE
MAÑACAPJOHNSON
26
Social Media Secrets for
Attracting Millennials
34
General Sessions
In-Review
54
Increase Your Spa “Sales
Appeal” to Drive Your
Profits
BY ERIN GARGAN
BY MAE MAÑACAP-JOHNSON
B Y TA N Y A C H E R N O V A
58
10
PULSE
■
November 2016
2016 ISPA Conference
& Expo Sponsors