Pulse May / June 2022 - Page 66

chain ( family of farms ), it is best to carefully review COAs to validate the integrity of the ingredient .”
— REINA GOVINDARAJAN • CHIEF REVENUE OFFICER • PROSPECT FARMS
“ Was it organically grown ? Is it grown and made in the U . S .? What was the extraction method ? Is it all plant based , natural and clean ingredients ?”
— HEATHER DELGADO • CHIEF OPERATING OFFICER • BOTANIKA LIFE
Look for companies that work with organic hemp farms . Hemp is known to naturally detoxify contaminated soil in a process called “ bio-remediation .” The cannabis plant pulls pollutants and pesticides from the soil and stores it in the plant , thereby cleaning the soil . If not sourced organically , these pollutants can transfer from the raw plant material and into product .”
— KELLY STOLL • FOUNDER & CEO • VITAL BODY THERAPEUTICS
WHAT ADDITIONAL GUIDANCE WOULD YOU OFFER SPA LEADERS AS THEY EVALUATE CURRENT OR FUTURE CBD PRODUCT LINES ?
“[ Seek ] ingredient transparency that includes all ingredients , not just CBD . Make sure the CBD product company supports your business with product knowledge , training or adequate training materials . Reputation is important for any product , but especially CBD .”
— MATT WALSH • CEO • SPLISH NATURALS
“ Take time to educate yourself on the difference in efficacy levels of full spectrum , broad spectrum and Isolate CBD , and do not take labeling at face value . Be sure a Full Spectrum product does in fact contain trace levels of THC and the specified CBD content .”
— REINA GOVINDARAJAN • CHIEF REVENUE OFFICER • PROSPECT FARMS
“ I think it is important to review the full ingredient deck of the products . Be sure there is matching retail that allows you to promote the benefits of using CBD . Ask how many ways the products can be used on your menu to upgrade your services .”
— HOLLY WYDRA • DIRECTOR OF TREATMENT ENGAGEMENT FARMHOUSE FRESH
“ That the formulas are clean , plant based , locally and organically farmed , sourced and manufactured . Sustainability and transparency ( third-party lab testing ) at the forefront is the most important .”
— HEATHER DELGADO • CHIEF OPERATING OFFICER • BOTANIKA LIFE
“ It is very important to know exactly how much CBD is in the product and to be able to see tests proving it . Otherwise , anyone can add a few drops of CBD into the formula and call it a CBD product , but it will not work effectively .”
— HANNAH DUNCAN • OWNER • WELL PRODUCTS
“ Celebrate CBD for the powerhouse that it is ! It is one of the most transformative ingredients to hit the spa industry in decades . Never before have we had a single substance that can both heal your clients , inspire and support the longevity of your therapists and drive tremendous new revenue , all at once .”
— KELLY STOLL • FOUNDER & CEO • VITAL BODY THERAPEUTICS
“ Having an CBD add-on is the bare minimum , work with vendors who help you create creative CBD signature experiences on your menu . Training is critical to the success of bringing in a new brand , you need to partner with a vendor who offers extensive training and education throughout .”
— KIMBERLY DEORSEY • CLIENT SOLUTIONS EXECUTIVE • CAUSE + MED
“ Talk to your supplier about their commitment to sustainability practices for their company and the suppliers they use . Ask if they provide education for staff and therapists .”
— LAURIE BERRY • DIRECTOR OF EDUCATION • BODY BLISS n
48 PULSE • MAY / JUNE 2022