Pulse May / June 2022 - Page 63

IN WHAT WAYS HAS THE LAND- SCAPE OF CBD PRODUCTS USED IN SPAS EVOLVED SINCE 2020 ?
“ There is a growing awareness that CBD products are not only good for relieving achy muscles but also are effective in reducing redness and irritation . CBD has antioxidant , anti-inflammatory and anti-microbial properties , creating an expansion of CBD skincare , especially for improving outcomes post resurfacing treatments and hair removal .”
— APRIL MCCOY • VP OF PROFESSIONAL BEAUTY • GREEN II GOLD
“ Customers have gotten savvier about CBD through personal research and will ask extremely complex questions like ‘ How was this extracted ?, “ Is this full-spectrum ” or “ Does this CBD have transdermal properties ?”
— KIMBERLY DEORSEY • CLIENT SOLUTIONS EXECUTIVE • CAUSE + MEDIC
“ CBD has shifted from being taboo to becoming a treatment upgrade or the focus of a treatment . The focus has been exclusively on ‘ full-spectrum ’ offerings to maximize the value and benefits of the whole plant cannabinoids and botanical compounds .”
— REINA GOVINDARAJAN • CHIEF REVENUE OFFICER • PROSPECT FARMS
“ Blending CBD into spa service enhancements and products has helped to elevate the entire mind-body experience consumers look for at a spa .”
— HEATHER DELGADO • CHIEF OPERATING OFFICER • BOTANIKA LIFE
WHAT MISCONCEPTIONS ABOUT CBD STILL PERSIST AMONG SPA LEADERS AND THEIR GUESTS / THE GENERAL POPULATION ?
“ Unfortunately , we are still educating everyone on why CBD is beneficial . People have a hard time separating the drug from the hemp plant extract . Our extract has no THC . I say , think of it has another great natural source , like an aloe plant .”
— HOLLY WYDRA • DIRECTOR OF TREATMENT ENGAGEMENT FARMHOUSE FRESH
“ Where it comes from . Even though full spectrum CBD is completely non-psychoactive , people are still hesitant to use the product because it comes from the same plant as THC and has a small trace of it in order to receive all the benefits .”
— HEATHER DELGADO • CHIEF OPERATING OFFICER • BOTANIKA LIFE
“ That CBD is intoxicating and that it ’ s a cure-all . CBD is a great tool across the health and wellness space , but according to Dr . Alex Capano , the first Ph . D . in cannabinoid therapies , ‘ There ’ s no better way to discredit cannabis as a promising , novel therapy than to claim it ’ s a miracle cure for everything .’”
— APRIL MCCOY • VP OF PROFESSIONAL BEAUTY • GREEN II GOLD
“ Therapists often ask if having CBD massage lotion for extended periods on their hands can affect them . Topical
MAY / JUNE 2022 • PULSE 45