Pulse May / June 2022 | Page 10


New Consumer Research Coming Soon

WITH CONSUMER TRENDS EVOLVING constantly since the start of the pandemic , spa professionals have numerous questions regarding the mental approach of clients and customers toward the industry that is uniquely equipped to meet rising physical and mental health needs . To answer these questions , the ISPA Foundation has once again partnered with leading research organization PricewaterhouseCoopers ( PwC ) to examine how the perspectives and habits of spa-goers and non-spa-goers have shifted during the pandemic . This research will allow professionals to better understand what kinds of consumers are driving high demand for spa services and what may be driving visits from first-time spa-goers . Additionally , the study will reveal the role at-home care may now play in the lives of both spa-goers and non-spa-goers . Initial findings will be shared at the 2022 ISPA Conference by ISPA research leads Russell Donaldson and Colin McIlheney from PwC .


THIS YEAR HAS REVEALED MANY EXCITING DEVELOPMENTS that have been in store for ISPA members for quite some time , one of which is the unveiling of a brand new ISPA website coming soon at experienceispa . com . The new site will feature numerous updates that will keep ISPA members fresh on the latest industry news and give them ample opportunities to reach a new level of business acumen through elevated versions of the tools and resources they already know and love . One of these elevations will come in the form of a new , more user-friendly ISPA Career Center . This update will provide space for members to reach more job seekers than ever before through unlimited complimentary job postings and the option to upgrade your listings to be among the first seen by site visitors . ISPA will continue to promote the optimized Career Center as staffing the spa industry and meeting members ’ talent needs remain top priorities . n
8 PULSE • MAY / JUNE 2022