Pulse May 2021 | Page 54

MEMBER NEWS
AWARD WINNERS CONTINUED
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2 . Four Seasons Resort Lanai has been named # 1 Best Hotel in the USA by U . S . News & World Report , the global authority in rankings and consumer advice . The annual Best Hotels rankings evaluated more than 30,000 luxury properties across 400-plus destinations in the United States , Europe , Bermuda , Mexico , Canada and the Caribbean . U . S . News scored luxury hotels ( 4-star and higher ) using a methodology that combines each hotel ’ s industry awards with expert and guest reviews . Other mentions on the list include # 1 in Best Hawaii Hotels , # 1 in Best Beach Hotels in the U . S . and # 1 in Four Seasons Hotels and Resorts .
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3 . Hyperice , an industry leader in recovery technology and a pioneer of percussion , vibration , dynamic air compression and thermal technology , has been named to Fast Company ’ s prestigious annual list of the World ’ s Most Innovative Companies for 2021 . The list honors the businesses that have not only found a way to be resilient in the past year , but also turned those challenges into impact-making processes . Their primary product is a massage therapy gun , but Hyperice has also created its HyperSmart “ operating system ” to blend a user ’ s physical and digital activity to consistently guide them toward optimal wellness . Hyper- Smart ’ s algorithms interpret the data from wearables and physical activity , and integrate with Apple Health , Strava , and Garmin ( with Whoop and Orangetheory on the way ) to customize pre- and post-workout routines in Hyperice ’ s tailored app . The more a user interacts with Hyper- Smart , the more intelligent it becomes , recommending personalized routines for body maintenance , improved flexibility , and optimized performance by analyzing each user ’ s profile alongside wearable data that considers the type , duration and intensity of their workouts . In March , Hyperice also acquired NormaTec , a pioneer in pneumatic compression systems , and is now working to advance the NormaTec technology and bring down its price to make compression-recovery products accessible to more consumers . The company also won deals with the NBA , NFL , UFC and other leagues as an official partner , as well as winning fans ( and strategic investors ) among such athletes as Naomi Osaka and Russell Westbrook . ■
44 PULSE MAY 2021