“I think a true love for what
you’re selling really shines
through and goes a long way.”
logo: the double S for both sisters. And
the grittiness of the wax seal is
reminiscent of the apothecary days of
healing the skin with natural remedies.
Our name is even symbolic. Sorella
means sister in Italian.”
Sorella has had such a positive
reception, not only from new partners,
but also from social media growth.
Social media has become Sorella’s most
successful marketing strategy. Around
half of the applications for professional
partnerships mention they first heard of
the company on Instagram.
“As the younger generations move in
we see them using social media and
even hashtags to find spas or services
in their area or somewhere they visit,”
notes Munley. “It’s such an interesting
and powerful tool and for the most part
it’s free. We are always encouraging our
partners to take advantage and be really
smart about their social media.”
Partnering with the Spa
Community
Spa partnerships have also been a
huge staple in the company’s growth
and philosophy. As an esthetician
herself, Sindlinger’s spa background
helped pave the way for these
important partnerships.
Sorella looks to connect with spas
that have a similar aesthetic and build
relationships with fellow ISPA members.
Sindlinger enjoys customizing products
to give clients exactly what they need.
“At Sorella we are interested in
getting to know potential client’s needs
and what will benefit their specific
business,” says Munley. “We will go
above and beyond if it’s possible for us
to deliver on those needs. We don’t feel
we are in a one-size-fits-all business, so
if we can customize options, we will.”
Sindlinger agrees by saying, “I love
creating fun, unique, result driven
protocols for some of our larger resort
clients’ menus. Many of our day spa
and solo esthetician clients want
education, so we just finished a bunch
of different training modules that
accounts can access on our website and
watch anytime.” These training
modules have been a huge success and
include education on retailing, consul-
tation, merchandising, product
knowledge, the art of the facial and
becoming a Sorella Alchemist.
While two minds may be better than
one, Sindlinger and Muley credit their
incredible team as a huge part of their
quick success story. “There’s a lot of
passion on our team,” enthuses
Munley. “Several of our team members
have been with us from the beginning
and even helped test original Sorella
samples. I think a true love for what
you’re selling really shines through and
goes a long way.” n
About ISPA Membership
1.
How long has your company been an ISPA member and what
made you join ISPA? We joined a few months before our company
launched because we wanted to exhibit at the ISPA Conference & Expo
and show our support to the ISPA community.
2.
In what way has your involvement with ISPA helped your company
grow? We met so many amazing spa directors and team members at
the 2017 ISPA Conference & Expo. It was a big expense to attend, but the
business it has brought to our company made it well worth it!
3.
Which ISPA resource or tools do you find most helpful for your
business? We love Pulse magazine and the ISPA Job Bank!
May 2018
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