VOLUME 28
ISSUE 3
MAy
facial
44
THE
UPSELL
BY
MICHAEL
SHERLOCK
30
Michael Sherlock’s
Step-By-Step Guide
to Ending Every
Appointment
with a Sale
Awards Season 2018
ISPA Members Hitting the
Red Carpet
BY KELLY HEITZ
48
It’s All About the Experience
Taking Advantage of the
Experience Economy
BY ADAM HOETTE
40
14 Ways to Upgrade Your Retail
Space for More Sales
BY KELLY HEITZ
54
SPECIAL ADVERTISING SUPPLEMENT:
UP YOUR RETAIL GAME
Top Spa Products to Increase
Retail Sales
pulse.experienceispa.com
10
PULSE
■
May 2018