“Don’t start a business.
Find a problem. Solve a problem.
The business comes second.”
— robErt HErJavEc, shark Tank
solares donates her creations to the local
ronald Mcdonald House to help patients cope
with their cancer treatments.
audience in the wellness industry, so I
signed up to be a vendor at the 2015
ISPA Conference & Expo.”
Partnering with Spas
Solares credits exhibiting at ISPA to truly
allowing Serina And Company to take off.
After one week in Las Vegas and passing
out a small number of prototypes, orders
started pouring in. Her jewelry started
popping up in spas across the country
such as The Sheraton Grand at Wild
Horse Pass, Aulani Resort by Disney and
The Spa at Big Cedar Lodge.
“Spas are the ideal relationship for
selling our products because spa people
truly understand the benefits of essential
oils, and already have the best tool to be
able to present our jewelry to the
serina and company designs come in several
styles and colors to suit anyone.
customer: knowledge,” says Solares. She
loves working with spas who already
incorporate aromatherapy during treat-
ments because it allows clients to take
the scent of the spa with them when
they head back to their busy lifestyles.
“When we come together can create a
customized experience just for the
guest, that’s when a partnership shines.”
Challenge and Success
Solares’ biggest hurdle when starting her
new business was trying to find a
manufacturer for her designs. “I would
ask around and realized right away, that
kind of information is not graciously
given,” she recalls. It took months of
research and patience to finally find a
company that could bring her vision to
life on a mass scale.
Now that Serina and Company is
thriving and the demand for her jewelry is
growing, Solares is facing challenges most
entrepreneurs face: time management. n
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