Pulse March / April 2018 | Page 45

P : What would you consider to be your biggest success ? What lessons have you learned from it ? t : My biggest success has been the pivot I took in my business . I turned my little beauty boutique into a private beauty studio . I would never have been able to survive as a business without this pivot . I learned to always listen to your clients — it was my clients that requested skincare services and put the idea in my head to get my esthetics license . I learned that in business , you must be open to the pivot , and to outside influence . A lot of people don ’ t know what they ’ re talking about and will try to talk you in or out of something . Trust your gut , and know when to take the good advice , and dispose of the bad and negative .
P : How has the Murad scholarship and the get your dream Job campaign helped you make that essential pivot in your business ? t : When I first applied to esthetics school , I was struggling to pay all my bills and my one employee . I was working full time in a restaurant as well as days in the shop . I had enough money saved to make my first few tuition payments , and honestly did not know how I would pay for the rest . But I believed in myself and hustled and applied for this scholarship knowing that it could be mine if I put everything I could into it . The day I got the call to say I received the scholarship , I had just left the financial aid office with my bill in my hands , a heavy heart , thinking that this journey was ending before it even began . This scholarship helped to shape the life that I have now . Without it , I would probably still be working as a waitress , trying to figure out what ’ s next . Instead I am a business owner , looking to the future for expansion and growth .
P : that ’ s amazing ! Now that you ’ ve accomplished your dream , where do you see yourself in five years ? t : In 5 years I hope to have opened an additional True Beauty location in another Brooklyn neighborhood , with my mentorship program in full swing . n
all about ElizabEtH favorite spa treatment : PcA skincare facial go-to beauty Product : damone Roberts brow pencils and powder i can ’ t leave the House without My : cell phone ! favorite Way to relieve stress : A day off with a 90- minute massage , full body wrap , and a manicure and pedicure with a glass of wine . My dream Job is : I ’ m living my dream job , but add Beyoncé and Solange as clients !

gEt iNvolvEd ! it is imperative that we all work together to close the employment gap the spa industry is currently facing . if you want to participate in this nation-wide campaign , head to getyourdreamjob . com to download a toolkit to use in your business . you will receive :

l Mirror clings l Poster l guest information cards l Employee talking Point cards l social Media share graphics l facebook cover Photos

Hang the mirror clings on your stations and ask your employees to use their talking cards to speak with their guests about getting their dream jobs . The poster can be utilized in employee break rooms or on your events board . Send your guests on their way with the guest information cards , and make sure to put your spa name on the card ! To let your guests and fans know you ’ re participating in the Get your dream Job campaign , share the pre-made social media graphics and upload the Facebook cover photo . gEt your drEaM Job PartNErs

March / April 2018 ■ PULSE 41