Pulse March / April 2016 - Page 69

M onthly Snapshot Surveys provide ISPA members a valuable look into the state of the spa industry and its key trends as well as help to identify the needs of spa professionals. Snapshot Surveys are conducted on the third Friday of each month, with full results provided only to respondents two weeks from the release date of the survey. Knowledge is a valuable tool and these quick surveys provide a wealth of information shared by ISPA’s members. The December Snapshot Survey provides a “year in review” at a glance. Social media still holds a great amount of importance for ISPA members, as it was reported that 70 percent of spas increased their Instagram usage, followed by 63 percent of spas increasing their time spent on Facebook. Eighty-five percent of all spas reported adding at least one new brand to their retail offerings in 2015. When discussing changes made to their spas, 22 percent of spa respondents renovated. No spas reported reducing the size of their spa and only two percent of all spas expanded. Several questions asked both spa and resource partner members to identify their “favorite” of 2015 in various categories. Apple devices ruled the technology category, with mentions of iPhones, iPads and the Apple Watch appearing very frequently. When looking at favorite holiday gifts for employees, the most common answers included bonuses (both through cash and gift cards), charitable donations, homemade treats and spa products. STAY-IN-THE-KNOW about trends and hot topics in the spa industry by completing the monthly ISPA Snapshot Survey. With your participation, you’ll receive the full report filled with insights from your spa industry peers. Keep an eye on your inbox for next month’s survey. March/April 2016 ■ PULSE 67