Why Participating in the ISPA U.S.
Spa Industry Study Survey Matters
Each year, ISPA members gain access to valuable new insights from the ISPA U.S. Spa
Industry Study, commissioned by the ISPA Foundation and conducted by PwC. How
is the survey conducted? What’s new and exciting in the upcoming report? More
importantly, what is the benefit of participating in the annual survey? ISPA
Foundation Chairman Frank Pitsikalis connects with PwC Global Research Director
Colin McIlheney to talk about the firm’s research process and the report’s value to the
Pitsikalis: What makes the ISPA U.S. Spa Industry Study so valuable for ISPA members?
McIlheney: It’s the definitive study of the U.S. spa industry. It provides vital information on key
statistics such as revenue and visits while also highlighting crucial trends. Over the past 17 years,
it has become a much-valued res