Pulse March / April 2016 - Page 46

“Each event is considered to be an extension of our strategic public relations philosophy in that each new guest has the potential to be converted into a repeat client.” — FAYEZ TAMBA • Owner Fayez Spa • London, Ontario, Canada note welcoming them to the spa that is set alongside their robe and slippers,” he says. “Have a party or suite host on-site for the day of the event. This person should be focused on executing a seamless experience for the guest.” He also recommends designating a single group reservations specialist or manager as a point-of-contact for event and party registrations, to avoid miscommunications regarding reservations. At Fayez Spa in London, Ontario in Canada, Fayez Tamba also has spa party itineraries organized according to groups’ specific objectives and size, rather than pre-designed packages. Because Fayez Spa can host up to 40 guests, Tamba pays close attention to its employees’ ability to plan and execute the events. “Each event is considered to be an extension of our strategic public 44 PULSE ■ March/April 2016 relations philosophy in that each new guest has the potential to be converted into a repeat client. In turn, the guest can also refer new clients within her/his circle of friends, family and colleagues,” Tamba says. Demographics and Demands The large Sahra Suite at Cosmopolitan of Las Vegas is a popular choice for bachelor and bachelorette parties, birthdays, girls’ weekends and other celebrations. To deal with the challenges of diverse occasions, Sahra Spa & Hammam employs a Spa & Salon Group Experience Manager to focus on building relationships and experiences with guests. Similarly, BJ Grand Salon & Spa’s bridal coordinator and spa day coordinator become points-of-contact for organizing large parties. “This eliminates an unknowing staff member from having to try to figure out a guest’s questions or challenges,” Pickard says. “We work personally with them to crea H[