Pulse March / April 2016 - Page 35

FOR THE GOOD OF Women Women constitute the largest market for the spa industry. In fact, according to the ISPA BY ANDREW DEWSON AND MAE MAÑACAPJOHNSON Foundation Consumer Snapshot Initiative, 47 percent of the U.S. spa industry’s market consist of male spa-goers, which means the majority (53 percent) of spa-goers are female. It is not surprising that, as a community known for its philanthropic efforts, several ISPA members support organizations that empower and better the lives of women. March/April 2016 ■ PULSE 33