Miraval Austin ( above ) and Miraval Arizona ( right ) offered value-add treatments and experiences for guests who traveled to stay during the pandemic .
better capture day-spa-goers and weekend guests . Says Director of Brand and Marketing Dina Fenili , “ We understood that customers might be more comfortable staying very local . So , what is a way that you can experience Miraval for half a day , without having to invest in a multi-day experience ?” Miraval did sweeten the pot for those who were willing to travel and stay , however , by offering valueadd packages for resort guests , says Fenili . “ Maybe that ’ s an extra spa treatment they could build into their stay , or maybe that ’ s an experience ,” Fenili notes . “ We really tried to meet the guest where they were , and that was and is constantly changing .”
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