Resource Partner Roundup
If you’ve been using Instagram
more and more—and Facebook
and Twitter less and less—
you’re not alone. Over half
(60 percent) of resource partner
respondents indicated that they
increased their use of Instagram
in their marketing efforts. Only
12 percent increased Twitter
usage. Email continues to be the
main marketing tool of the 21st
century, though: 50 percent of
resource partners increased their
use of email, while just a scant 5
percent decreased it by any amount.
SOCIAL MEDIA USAGE
UP
60%
UP
50%
Data Dive
THIS MONTH’S FEATURED STAT:
of all respondents
said that the
ISPA U.S. Spa
Industry Study
was their favorite
member benefit.
Pulse was
a close second,
with 33 percent
choosing it.
UP
12%
Want to see your spa in “Member Perspectives?”
The easiest way is to offer a thoughtful response
to any Pulse add-on questions at the end of the
monthly Snapshot Survey.
DOWN
5%
INSTAGRAM
TWITTER
EMAIL
Celebrate Good Times: Holidays in Spa
NEXT HOLIDAY SEASON WILL BE HERE BEFORE YOU KNOW IT, and it’s never too early to start planning how
you’ll celebrate the holidays with your team this December. Here are a few ways that Snapshot
Survey respondents celebrated the 2019 holidays; file these ideas away for 2020!
l “Holiday party where we play games for a chance to win gift cards! We do team
puzzle-building, play bingo and have even had a contest where we modeled
things out of Play-Doh.”
l “We do a Gratitude Meal every November instead of a holiday party. We (the
owners) cook the main course and everyone brings their favorite side dish. We
all sit together at one long table and I hand out everyone’s cash bonus.”
l “We have a local chef cater our holiday party a few days prior to Christmas.
During this event, we do our gift exchange and white elephant exchange, along
with bonus distribution and customized team member gifts. The gifts that we
purchase for our team members are custom to each individual and include
experiences.”
l “Our resort has their annual Breakfast with Santa for all of the employees’ children. They
each get a present—all that is asked is that you donate a hat, mitts or scarf for a child in need.”
FEATURED
IN PULSE
Want to see your spa featured
in Member Perspectives or
Sound Off? Answer the Pulse
add-on questions at the end of
the monthly Snapshot Survey.
This month’s Pulse featured the following spas from
the August 2019 Survey:
l Four Seasons Resort Hualalai at Historic
l
l
l
l
Ka’upulehu - Hualalai Spa
The Kahala Hotel and Resort
Nemacolin Woodlands Resort & Spa
Marriott Marquis Houston
The Spa at Sun Valley
MARCH 2020
■
PULSE
63