SNAPSHOT SURVEY
YEAR IN REVIEW
DECEMBER 2019
l l l
KEY TAKEAWAY:
THE THREE MOST IMPORTANT THINGS in real estate? Location,
location, location. The three most important things in spa?
Market Mania:
them on your team—continues to be the biggest challenge Respondents’ Favorite
Marketing Resources in 2019
faced by spas, a notion supported by this Snapshot Survey. l “TikTok.”
Across all spa respondents, l “Local newspaper ads.
70 percent find it hard to hire a
manager. 66, 68 and 79 percent say
the same for receptionists, massage
therapists and nail technicians,
respectively. They work like a charm
when offering a special.”
l “Partnering with
charitable organizations,
as well as participating in
wellness events regularly.”
l “We created a ‘we miss you’
postcard with a 10-percent-
off offer on it. The staff put
a little message from them.”
Talent, talent, talent. Finding qualified talent—and keeping
The only position for which a majority of respondents indicated
it was easy to hire for? Estheticians.
ISPA
Members’
Favorite
Books
62
PULSE
■
MARCH 2020
The Snapshot Survey isn’t all work and no play; for this
month’s survey, we asked respondents to name their favorite
books of 2019. Here are the most frequently-named books.
1. Becoming by Michelle
Obama 4. Girl, Wash Your Face
by Rachel Hollis
2. Where the Crawdads Sing
by Delia Owens 5. City of Girls
by Elizabeth Gilbert
3. Nine Lies About Work
by Marcus Buckingham