Pulse March 2020 | Page 50

THINK LOCAL CONTINUED FROM PAGE 36 popular tangerine beer and looked at the properties of tangerine and discovered it’s a stress reliever. So, Edgewater offered a stress relief massage with a tangerine beer after the treatment. “It helps drive a different clientele,” Martin says. “We see more men be- cause of it. “It’s about giving them that experi- ence that’s unique versus just getting a spa treatment,” she adds. “So how do you enhance that? You highlight other local businesses. And we’re not some big corporation; we need those local partnerships just as much as they need us. It becomes great for both of us.” In Napa, wine-inspired treatments spa treatments and wine tastings. The private club has members that work at wineries, and Silverado features their wine in the spa. Suzy Bordeaux- Johlfs, the spa director at Silverado, says creating relationships with win- eries helps boost its reputation, which is crucial in a small community where word of mouth is a key element of in- creasing clientele. Fairmont Sonoma Mission Inn & Spa is another example of a spa that works with wineries to offer more are popular. Spas in that region which have partnered with wineries have seen the benefits. Silverado Resort & Spa, for in- stance, created packages that involve than just a massage. They do events at local vineyards and participate in a grape stomp. Jane Turner, the spa director at Fairmont, says that (CONTINUED ON PAGE 40) The Edgewater Spa partnered with local breweries; doing so attracted new clients to the spa. Likewise, Silverado Resort & Spa partnered with local wineries for tastings and treatments. BodiScience views local partnerships as an important way to build trust with its clients. 38 PULSE ■ MARCH 2020