Mii amo works with local indigenous groups to
tell authentic stories and embrace their culture,
as they do with medicine bags (opposite page).
“The key for wherever I’ve been, and especially here, is to
understand sense of place and spirit of place. It’s easy to go
look at all these nice things, but do they actually fit?”
— Jim Root, General Manager, Mii amo
In Sedona, a strong Native American
community, Jim Root recognized the
importance of a medicine bag, but he
didn’t fully grasp how that should
apply to Mii amo, where he is the
general manager and Enchantment
Group director of wellbeing. Mii amo
sold medicine bags, but they weren’t
local products.
“There was nothing wrong about it,
but there was definitely nothing right
about it,” Root says. “We used it as an
opportunity to start a conversation
about a medicine bag and undestand-
ing its importance in our community.”
Shortly after beginning this
dialogue, Mii amo began purchasing
medicine bags from a local Native
MARCH 2020
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PULSE
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