Pulse March 2019 - Page 69

The Sansones wAnt to ShAre Your StorY? Visit peopleofispa.com and click “Share your story.” We can’t wait to hear from you! Founders of The Normal Brand. THE FRUITS OF A LEGACY: “The entrepreneurial culture that our parents established has had a profound impact on us and motivated us to follow suit. We are proud and fortunate to have what we have.” Joni Marchese President of LightStim. TURNING BUSINESS INTO FAMILY: “We are a family business; both our kids and our oldest son’s wife work with us, and we have an amazingly dedicated extended LightStim family.” Ira Green CEO and Founder of Freedom Deodorant. GROWING MOTIVATION, SHRINKING WALLET: “my three daughters are my daily inspiration to be a better person, and also to shop more because they keep taking my clothes!” march n PULSE 2019 67