W
hat does it take to
put together a
remarkable spa experience and a menu
inspired by a brand with a proven
history in beauty and wellness? For
Miraval Resort & Spa, which recently
launched its new Life in Balance Spa
with Clarins, it takes a strong partnership to bring the best of both worlds.
Miraval Resort & Spa CEO Michael
Tompkins says, in many ways, the
Miraval-Clarins partnership was a timely
union. “Neither side reached out [to
each other at the start], I like to think it
was the universe that brought it all
together,” he says.
Just as Miraval Resort’s management
was working on a plan to update the spa
in order to better position the brand
when the economy recovers, Tompkins
and his spa director were also seeking a
new main skin-care line for the spa.
“We looked at several lines and gave our
three best selections to our staff of
estheticians and massage therapists to
test.” The staff, he says, chose Clarins
for its efficacy, depth of selection and
customization features.
As for Clarins, the partnership
couldn’t have come at a better time.
“At Clarins, we look for ‘Best in Class’
partners, and Miraval Resort [has long
been] on our radar of desired partners,”
says Barry McCaffrey, national sales director of the Hotel & Spa Division at Clarins.
Finding the Perfect
Partnership Match
According to Tompkins, sorting out the
details of the partnership was a two-year
process. “Neither of us took the partnership lightly. Once we knew we were
both on board, senior management at
Miraval and Clarins’ ownership guided
September 2012
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