Pulse Legacy Archive September 2012 | Page 10

Pulse preview T he word “we” is at times more complex than most marriages. It inspires alliances, but also sends shivers down the spine of solitary workers. It creates a united front, but could spark chaos amidst the need for accountability. However, in today’s business world, “we” is not optional. Real and deep partnerships are built on the foundations of “we.” One only needs to look at the spa and resource partner relationship in order to see the word “we” in action. “We turn to our partners for ideas, education, innovation, and incentive support,” says Gadabout Salon Spas “Compatibility in Partnership: How Spas and Resource Partners Find Their Match” (page 34). The partnership theme is carried throughout this issue’s spa franchise PHOTO © TIFFANY BROWN “One only needs to look at the spa and resource partner relationship in order to see the word ‘we’ in action.” President Jana Westerbeke in feature (page 28), which highlights how franchises operate and encour- age a two-way channel to share best practices. Great partnerships, says Clarins’ National Sales Director of the Hotel & Spa Division Barry McCaffrey in “Member Profile” (page 16), have the ability to be game-changers. We couldn’t agree more. Time and again, we’ve heard stories of greatness alongside tales of partnerships. One familiar tale is that of Steve Wozniak and the late Steve Follow us on Twitter! @ISPADoYou Jobs who, together, changed the world with the creation of Apple. As a community, the spa industry can very well draw on its strength to become a game-changer, whether in the field of wellness, customer service or corporate social responsibility. Real partnership, after all, does not end within the four walls of spas and WANT TO HAVE A CONVERSATION? Send me your thoughts at [email protected]. corporate headquarters. It extends to the community, especially since today’s consumers have long embraced the “we” mindset and demand for responsible partnerships with businesses (read “Ask the Expert with Prof. Kellie A. McElhaney” on page 40). In response to this demand from “we-minded” consumers, how are you shifting your “I” mentality and creating a culture of partnership? Support ISPA’s partnership with American Forests. Register for Conference and help the environment. —MAE MAÑACAP-JOHNSON, EDITOR 8 PULSE ■ September 2012 Go to page 46 to read more.