experienceispa. com
ADDITIONAL FEATURES
52 Engaging Employees to Think Like Partners
52
BY MEL KLEIMAN, CSP
58 Voices: Are You Living the Life You Preach?
BY DANIEL BRUCE LEVINE
71 Special Pulse Advertising Supplement: New Product Launch Guide
IN EVERY ISSUE
2 From the Chairman
6 Pulse Preview
12 Pulse Points
16 Member Profile: Casa de Campo Delivering a Client-Customized Experience BY ALEXANDRA LITTLE
22 Conversations: Jim Collins
BY MAE MAÑACAP-JOHNSON
26 Member News Cool happenings and newsworthy events from ISPA members BY CHRISTINE SCHILLING
95
16
66 Ask the Expert: Tim Mathy • Speak Inc. Dave Sebben • M2 Onstage, Inc. Ken Castranova • Global Experience Specialists
22
86 Snapshot Survey
88 ISPA News
95 What’ s on Your Desk? SUSIE ELLIS President • Spafinder Wellness Inc. 2012 ISPA Visionary Award Recipient
96 End Notes
ABOUT THE COVER
Do you have the courage to take the road less traveled? This Pulse cover captures the theme inside its pages— leadership with conviction, greatness by choice, finding brilliance— and challenges readers to be bold and unafraid to carve their own path towards greatness.
COVER PHOTO © SHUTTERSTOCK
10 PULSE n October 2012