MARKETING TO KIDS
(CONTINUED FROM PAGE 26)
Skin concerns like acne can be vastly different when they are
experienced by adolescents compared to adults. The ingredients
in Pevonia’s SpaTeen line are developed to hydrate, nourish and
refine the skin and include ingredients like organic benzoyl peroxide, salicylic acid, kava root extract, sodium lactate, vitamin C
and strawberry extract. The line is also budget-friendly ranging
from $16-$22.
In order to market services to teens, Vann recommends that
spas, “advertise in community newsletters, school newspapers
or school sports programs since the readership of these types of
publications include both teens and their parents.”
Another way to build a teen client base is through membership programs. “These generally include an ongoing in-spa
treatment program and at-home regimen for a set price each
month,” Vann says. “The price structure can be established to
reward long-term commitment by offering larger savings with a
six-month membership versus a three-month membership.”
Family Night at Solace Spa is held every third Tuesday of the month, and
often a sold-out event.
Another great offering at spas to get kids proactive about their
health and wellness involves bringing the entire family
together. With 13 percent of spas in the U.S. offering packages for families (ISPA 2011 U.S. Spa Industry Study), it
(CONTINUED ON PAGE 30)
Zapping Zits
These acne and oil-controlling products will help
teens put their best face forward.
●
Éminence Organic Skin Care’s Clear
Skin Probiotic Masque revitalizes
problem skin with cooling cucumber and exfoliating yogurt, while marigold disinfects and soothes skin.
eminenceorganics.com.
●
HydroPeptide Cleansing Gel Gentle Cleanse, Tone,
Makeup Remover contains Sebacic Acid that decreases
sebum excretion and reduces active sebaceous glands without drying skin out.
hydropeptide.com.
●
Jurlique Blemish Cream uses a combination of Witch Hazel and Tea Tree Oil to soothe,
tone and rebalance oiliness. It also delivers
on-the-spot camouflage to help hide blemishes as they heal. jurlique.com.
●
Skin Authority’s GO! Teen Kit
includes four scientifically-balanced products proven to address
the factors that cause breakouts,
redness and spots.
skinauthority.com.
28 PULSE
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October 2011
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