SNAPSHOTSURVEY2012
REMEMBER: Visit the Snapshot Survey Portal at http://snapshot.experienceispa.com to access
results reports for the surveys you participated in or to purchase reports for the months you missed.
T
his chart was taken from the September 2012 ISPA Snapshot Survey on
community partnerships in which 403 ISPA members participated. The
chart provides data on the types of organizations ISPA day spa and
resort/hotel spa members have partnered with in 2012.
The September Snapshot Survey asked spa members if they partner with a local
business to exchange benefits. The spas that said they do partner with a local business were then asked to describe the details of the exchange. The following is a
sampling of the responses given by spa members.
“I own different types of businesses;
therefore, I am able to provide my
employees with employee discounts
at the other locations.”
“We offer corporate discounts to a few
neighboring businesses and in exchange,
they have been helpful in expediting some
business needs for us. We offer a 10
percent discount on spa treatments
Monday through Thursday with the
national bank next door, and in turn, they
help many of our new employees get their
banking set up quickly.”
“Local businesses get 10 percent off
services and can earn a free service
for every seven people they refer to
us and [who] book appointments.”
“We use a local cafe to provide our meals
that are ordered for a day at the spa, and
in turn, the cafe sends special food items
for our staff on occasion.”
“Ten percent off on both ends and
we also distribute literature for each
other.”
“We have exchanged a spa membership
for the opportunity to bring members of
our team to dinner. We have exchanged
services in our spa for those in other facilities to allow our team the opportunity to
experience other spas and resorts.”
“Guest referrals to hair salon and
then spa employees receive 25
percent off hair services.”
“We partner with local inns and a bed
and breakfast for a 10 percent discount on
any bookings they bring us.”
“Local vintners/wineries and
Chamber of Commerce members
receive 20 percent off Monday
through Thursday.”
“We give a 15 percent discount to a
local hotel’s clients when they come to
the spa.”
“Spa is owned by a company that
also owns hotels so all staff members
get a discount on services and
product. Our staff [also] receives a
discount on food and beverage and
room rates.”
“We actually partner with a local nursery
for our spa garden in our outdoor space.
The nursery plants and maintains the
space for us and we participate in a
couple of their key events by providing
mini-services such as chair and hand massages.”
“We exchange gift cards of equal
value. Sometimes, we use them for
staff incentives but occasionally, we
also use them for guest services. For
example, a business across the street
from our spa sells sandals.
Customers can enter a drawing to
win a spa pedicure. In addition, we
get their contact info to add to our
database.”
November 2012
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