member profile
G SPA’S SERVICE
DEMAND
Treatment
Massage
Body treatment
Skin/Face care treatment
Laser & esthetic medicine
Beauty (nails+wax)
Slimming treatment
While tourism often helps boost
businesses in general, G spa taps the
local market to help grow its annual
profits. “The economy in Lebanon is
growing despite the political instability
in the country. This year, Lebanese
tourism suffered a lot because of the
tension in Syria. Our performance has
been affected by the situation, but as
the majority of our clientele are local, we
[are] still [able to] register a growth compared to last year’s.”
Given Lebanon’s young spa market,
Ghanem is positive that there will be
more opportunities for development in
the future. “Spas in Lebanon used to
[only] operate within hotels. Today, this
trend is slightly shifting with the
opening of day spa outlets,” she says,
although there is still no medical or destination spa in Lebanon.
Exclusive Partnerships
G spa has seen interest from international partners, such as Cinq Mondes
and Phytobiodermie, which gave the spa
the exclusive distribution rights for their
products in Lebanon.
Through this partnership, G spa
receives complimentary products, marketing materials and training for staff in
exchange for building the product’s
Female
66%
80%
90%
93%
95%
96%
Male
34%
20%
10%
7%
5%
4%
brand awareness throughout the region.
In fact, one of the G spa’s most
popular treatments is “The Oriental
Ritual of Cinq Mondes” which combines
a purification scrub inspired by pure
Moroccan tradition with a firming detox
wrap and an oriental massage.
Training is a big component of the
partnership, which Ghanem thinks plays
a part in staff retention. “In Lebanon,
there is difficulty in finding qualified
human resources specialized in spa
therapy and rituals,” she says. By bringing in qualified and international trainers
and coaches and doing monthly performance evaluations, G spa equips its
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November 2012