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G SPA
A Holistic Spa
Business Model
in Historic Beirut
BY ALLIE HEMBREE
I
n the heart of historic Beirut in
Lebanon, Roula Ghanem opened G
spa in 2002 with a clear vision.
She wanted to provide the young
yet growing Lebanese spa market with
an all-in-one place for beauty, fitness
and wellness. This idea gave birth to the
G spa business model which encompasses three unique yet complementary
departments: G style, G fit and G med.
“All the departments are under the G
spa name,” Ghanem says, adding that
having a holistic business model allows
them to p rovide their customers the
complete spa and wellness experience
under one roof.
G spa houses all three departments
within its three-story and over 2,500square-meter property. “G spa is the
only spa in Lebanon that offers a
[complete] wellness service, from
beauty, body shaping treatments,
relaxation, fitness, hair care and
aesthetic medicine,” she says.
14 PULSE
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November 2012