Pulse Legacy Archive November 2012 | Page 12
experienceispa.com
IN EVERY ISSUE
2
From the Chairman
6
Pulse Preview
12
Pulse Points
14
Member Profile: G spa
A Holistic Spa Business Model in
Historic Beirut
BY ALLIE HEMBREE
20
Conversations: The Innovation
Paradox Co-Author Ralph Keyes
14
BY MAE MAÑACAP-JOHNSON
24
Member News
Cool happenings and newsworthy
events from ISPA members
BY CHRISTINE SCHILLING
38
Interactive Quiz:
How Smart Are You When It Comes to
Spa Financial Management?
46
24
Ask the Expert:
2012 ISPA Conference & Expo
Professional Development Sessio n
Speaker • Ann Max
60
ISPA News
64
Snapshot Survey
71
What’s on Your Desk?
ILANA MOSES
Founder • Florida Spa Association
72
End Notes
20
46
ABOUT THE COVER
Are you ready for the opportunity behind the door? Whether you
define an event or life-changing decision a success or a failure, opportunity lies behind every one of them. The question is: What
opportunity do you make out of every success and failure you
encounter?
COVER PHOTO © SHUTTERSTOCK
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