Pulse Legacy Archive November 2012 | Page 12

experienceispa.com IN EVERY ISSUE 2 From the Chairman 6 Pulse Preview 12 Pulse Points 14 Member Profile: G spa A Holistic Spa Business Model in Historic Beirut BY ALLIE HEMBREE 20 Conversations: The Innovation Paradox Co-Author Ralph Keyes 14 BY MAE MAÑACAP-JOHNSON 24 Member News Cool happenings and newsworthy events from ISPA members BY CHRISTINE SCHILLING 38 Interactive Quiz: How Smart Are You When It Comes to Spa Financial Management? 46 24 Ask the Expert: 2012 ISPA Conference & Expo Professional Development Sessio n Speaker • Ann Max 60 ISPA News 64 Snapshot Survey 71 What’s on Your Desk? ILANA MOSES Founder • Florida Spa Association 72 End Notes 20 46 ABOUT THE COVER Are you ready for the opportunity behind the door? Whether you define an event or life-changing decision a success or a failure, opportunity lies behind every one of them. The question is: What opportunity do you make out of every success and failure you encounter? COVER PHOTO © SHUTTERSTOCK 10 PULSE n November 2012 71