PULSENovember2012
VOLUME 22
n
ISSUE 9
IS YOUR
SPA
PROGRAMMED
FOR
SUCCESS
OR
SABOTAGE? 26
BY TANYA CHERNOVA
32
Startup Stories
Tales of Humble Beginnings,
Struggles and Success
32
BY CHRISTINE SCHILLING
40
Improvisation:
The Art of Unscripted Training
B Y G I N A T R I M A R CO C L I G R O W
49
56
Pulse Special Advertising Supplement
Most Wanted: Spa Bestsellers
Event Recap: 2012 ISPA Media Event
Drew Top Spas and Media
Featured New Treatments and ISPA Big 5 Statistics
BY ALLIE HEMBREE
8 PULSE
n
November 2012
56 40