Pulse Legacy Archive November 2011 | Page 70

ASK THE EXPERT Mel Kleiman M el Kleiman wants you to “hire tough so you can manage easy.”“Nobody ever regrets hiring the best,” he says. But why is it so important to hire right? What questions do you need to ask when hiring tough? What techniques work best during the interview process? BY LEANN HAMM Pulse asks hiring expert, author, speaker and consultant Mel Kleiman for best practices, hourly employee recruiting, selection and retention techniques. 1. What is the most important decision the salon/spa owner should make when hiring the right person? Hiring is the most important thing we do for our business. Every new hire changes a business. The salon/spa owner must decide who they’d allow to deliver services to their customers. Employees are not just service providers, but are also your “product.” Think about this—how many of your clients will drive across town to get the services you provide? They can purchase products at a number of other places, but what they will drive across town for is the customer service your employees provide. To make sure you are hiring the right person, know what you are “shopping” for in an employee. Clearly define what you want, just like when you go shopping at a grocery store. When you know what you want, you get what you need. Begin with an exact list of what you want in an employee. Managers need to have a clear picture of their ideal new hire, defining the qualities that ideal job holder should possess. 2. Why is it important to hire tough? When you make it a practice to hire tough, everything else gets easier. Managers who hire tough know exactly what they’re looking for and refuse to lower their standards. Never settle for a mediocre hire. People live up to expectations if they know what 68 PULSE ■ November 2011 is expected of them. Provide your employees with a commitment card so they know up front what your expectations are. Make sure a new hire wants to work for you. Make a list of the top 10 reasons why someone should want to work for you. Can you offer training or constant learning opportunities? Do you offer a family-oriented culture? Do you offer a work/life balance schedule? Can you offer a book of clients, etc.? Know why a person should work for you and make sure their reasons match with yours. The real key questions are: Are you an employer of choice? Do good people want to work for you? Would you want to work for you? You might say, “But I can’t afford to hire the best.” My response to that, “the most expensive person you will ever hire is the one you have to fire.” Hiring tough is the best insurance against lawsuits and management migraines. By spelling things out up front using a Commitment Card, you can avoid the misunderstandings, disappointments, and assumptions that could lead to having to fire someone. Visit digital Pulse at experienceispa.com to download a PDF of the Commitment Card. Feel free to modify the content to fit your needs and have the employee sign two—one for personnel file, the other as personal copy.