Tools
OF THE
TRADE
APPS, BLOGS, GADGETS, BOOKS AND ALL THE LATEST BUSINESS TOOLS.
Pique Customer Interest
With Pinterest
by Christine Schilling
RT @3floz: The Best Ways
to Fake a Tan (When You
Can’t Get Sprayed) Hint:
@dgskincare Alpha
Beta Glow Pad :
http://on.allure.com/x8dtmq
@south_seas :) RT
“@24hr_Tanning: Have you tried our
amazing @south_seas Spray tan yet?
The stars love them & so will you!
#musttry #youwillfallinlove”
TWEETING
ABOUT...
TANNING PRODUCTS
Find out what the Twittersphere is
dishing out in 140 characters or less.
COMPILED BY CHRISTINE SCHILLING
@SodashiSkinCare Fake it, don’t bake it!
W
ith nearly four million registered users, Pinterest has experienced rapid growth since its launch in 2010. The site’s
innovative design allows users to organize and share their
favorite online images, recipes, decorating/craft ideas and more.
WHERE TO BEGIN: To create an account, one must first be invited by
Pinterest to join the community. Once an account is created, a member can
upload images, referred to as “Pins” which are placed on customized,
themed Boards that can be shared with a member’s followers. Pinterest’s
edge is its ability to give users the power to determine what is “hot or in.” In
addition to sharing “Pins” with followers, Pinterest allows users to link their
Facebook and Twitter accounts with their Pinterest account to increase social
networking opportunities.
WHO’S ON IT: Given that Pinterest’s audience is mainly women, ages 25
to 45, spas in particular have a great opportunity to reach new clientele and
drive loyalty, product preference and purchases of current customers.
One current ISPA member who’s already on Pinterest is COOLA Suncare
which uses the tool to help promote the resorts, spas and retailers that carry
the COOLA brand. Tyler Porteous, the Marketing /International Sales
Manager of COOLA says, “We see Pinterest as less of a product-oriented
sharing tool and more of a branding tool. It’s a chance to unite like-minded
people and bring everyone to the COOLA lifestyle! [Though] it’s a constant
work in progress, we are starting to see some really great results.”
Sun damage is the number one cause for
wrinkles. There are some great chemical-free
tans out there such as Eco Tan!
@vitaliberata check out the @dailyexpressuk today (p35) for details of our
amazing ‘invisible’ spray tan, the ‘INVISITAN’ (available in three shades) £34
@XenTan Want a jump-
start on your faux
spring tan? Check
out @XenTan’s
Absolute Gold
Suntan Lotion!
http://ht.ly/8jVog
@HamptonSun Glam with
a Tan – The perfect makeup with a sunkissed glow! | Hampton Sun® – Smart
Serious Sunbathing http://fb.me/Gfdzjzj4
@ZOSkinHealth UV radiation from the
sun penetrates clouds, and can affect your
skin through an office or car window – so
always use SPF!
@COOLA_Suncare Introducing our NEW
NEED HELP creating your Pinterest Board? Visit digital Pulse at
experienceispa.com for a step-by-step guide.
Eco-Certified Pre+Post Suncare Line: ER+
(Environmental Repair Plus)
http://on.fb.me/GTRTbr
May 2012
■
PULSE 55