Conference & Events
REASONS
INTHELOOP with the Chairmen’ s Council
Conference & Events
CHAIRMEN’ S COUNCIL
Jane Segerberg
PRESIDENT, SEGERBERG SPA CONSULTING
How do you inspire your team to follow you? Respect for the individual team member’ s views and an understanding of their thinking has to be the first order of business. The next important step is to speak and strategize with points that will spark the team’ s passion. I feel it is important to remain steady, strong and wise throughout the process and most of all give any type of support whether it be through infrastructure or emotional understanding. Finally, a very wise teammate of mine always reminds me to celebrate successes; hopefully, I am learning to do just that. If you can have dinner with one great leader, who would it be and why? I would love to have had dinner and a conversation with Jane Addams. In fourth grade, I was infatuated with reading biographies. Of course, all of the biographies in our library were detailed stories of the struggles and tribulations of people dedicated to a cause. None inspired me more than the biography of Jane Addams. Her vision, perseverance and understanding were remarkable and I wanted to be a social worker just like her. I never became a social worker. Physical education became my vocation instead. Now through the spa industry, I am able to be involved in improving people’ s lives through the influence of our many spa programs. Thank you, Jane Addams, for the inspiration!
Gayle Brady Brady Spa Consulting
Thad Hyland
Jeff Kohl Elizabeth Arden Resort Spas Inc.
Jean Kolb Kohler Co.
John Korpi Korpi & Korpi
48 PULSE ■ May 2012
Kate Mearns The Spa of Colonial Williamsburg
Jim Root Glen Ivy Hot Springs
Jane Segerberg Segerberg Spa Consulting, LLC
Deborah Waldvogel( Immediate Past Chair) Sedona Resorts
TOP
3
REASONS
1. Connect with highly respected industry journalists and media outlets. ISPA brings the media to YOU! Get your spa and services on the radar with media outlets like ABC, Associated Press( AP), CBS, CNN, Conde Nast Traveler, FOX, NBC, People, Reuters, T: The New York Times Style Magazine and The Wall Street Journal.
2. Get public relations and marketing expertise. Need help highlighting your services and crafting your messages for the media? The ISPA public relations and marketing team can guide you through the process and assist you to ensure your time in the spotlight is a success.
3. Get the competitive edge. Get the latest industry stats before anyone else and make media connections that open up publicity for your spa or business. Last year’ s event drew 120 journalists with 150,000 views from a single report from the AP and an estimated 702 million page views from multiple media coverage!
For more info, email at ispa @ ispastaff. com.
To Sponsor ISPA’ s 18th Annual Media Event
Join the 2012 ISPA Connects
Be sure to network and Connect with your spa peers in:
● Braselton, Georgia at the Chataeu Elan June 11
● San Francisco, California at Cavallo Point August 27
● Las Vegas, Nevada at the Mirage Spa
December 3
Interested in sponsoring or placing products in the welcome bags?
Email at ispa @ ispastaff. com.
ISPA WOULD LIKE TO THANK THE FOLLOWING ISPA CONNECT SPONSORS *:
Calvin Martin & Company P. L. L. C
Decleor FarmHouse Fresh Hydropeptide La-Tee-Da! Matrix Precor Supracor The Comphy Co.
* As of March 1, 2012. Listed sponsors are for ISPA Connect in Boston and Houston.