“Our menu is designed to address every
stage in a woman’s life, from pregnancy to
menopause.”
Total Woman Gym & Day Spa's marketing strategy takes a candid approach on womanhood so clients can
discuss private health concerns such as weight loss and menopause without any feeling of judgment.
where there is no judgment. Our greatest niche is our women’s concept and,
without a doubt, the majority of our
clients come in for this reason.”
The majority of the spa’s clients are
between the ages of 35 and 45, and
though the day spa is open to the
public, most clients have some sort of
membership. A variety of membership
options are available, with student to
senior options, as well as all-club to one
club and basic gym to premier gym
memberships. Prices range from $36 to
$126 per month. “It is truly about
making wellness obtainable to the
masses,” says Wadley. “The benefits of
being connected to the gym is certainly
traffic flow.” However, “this can also be
a challenge, being perceived as ‘open to
the public,’ and so we have to market
accordingly.”
A Complete Package
The spa’s marketing strategy promotes
the gym and day spa as a package—“a
sort of ‘one-two’ punch,” says Wadley.
Although all locations share a similar
message, its transmission varies depend-
May 2012
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PULSE 15