Pulse Legacy Archive March / April 2013 | Page 8

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here’s something about putting together this “Sustainability” issue
of Pulse and taking a deeper look into environmental issues that
leaves me, on a personal level, grounded. It is humbling to note
that, individually, we are but a small speck in this beautiful home
called earth, and yet, disturbing to realize that—despite our minute

existence—we have the potential to fully destroy its beauty.
In an interview with Conversations guest expert, Deborah Szekely (page 20),
she stresses that the spa industry
is in a unique position to become
“flag wavers” on environmental
issues. “We know better, and we

PHOTO © TIFFANY BROWN

“And yet, on the other
side of the spectrum, we
ask: Does becoming a
green company truly
matter to consumers?”

have to find ways to become
activists,” she says.
Thankfully, there are spas that
share Deborah’s passion for the
environment and are already

leading the way in sustainable practices within their own businesses. You’ll read
some of their stories on “Embracing Sustainability” (page 28) which looks into the
motivations, challenges and rewards of going green.
You’ll also come across, in this issue, spas that went beyond recycling or chang-

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ing a light bulb. Instead, they took on a large-scale endeavor of partnering with
local farmers or growing their own produce (“The Farm-to-Spa Movement” on page

WANT TO HAVE A CONVERSATION?
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34) to source their ingredients responsibly.
And yet, on the other side of the spectrum, we ask: Does becoming a green
company truly matter to consumers? Are they willing to pay more for green products? Read on, you might just be surprised what our featured expert, Timothy
Kenyon, GfK’s director of Global Green Gauge study (page 42), has to say about
today’s consumers.

—MAE MAÑACAP-JOHNSON, EDITOR

6 PULSE

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March/April 2013

Explore The

“Business
of Style”
Go to pages 44-49 to read this
issue’s Special Pulse Advertorial
on spa apparel.