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SKIN-CARE PRODUCT SELECTION:
Don’t Forget the Basics!
RESEARCH THE BRAND.
Visit the company website to understand the
science behind its product, technology and ingredients.
READ PRODUCT REVIEWS.
Search product reviews online to find out
what real consumers think when it comes to a particular skin-care
brand. Thanks to the Internet and social media, customers now have
the forum to provide honest feedback on a product, giving businesses
the opportunity to use them as online focus groups.
TEST THE PRODUCT.
While reviews are great, don’t rely on second-hand
recommendation. Instead, be sure to test each product for efficacy
before pushing them to your treatment room.