New Media
Habits of Moms
ccording to Moms and
Media: 2011, a new
report from the Edison
Research/Arbitron Internet
and Multimedia Research Series, more
moms consider the Internet as their
most “essential” new medium.
The study was conducted by interviewing 2,020 respondents on their use
of digital platforms and new media.
A
Key findings include:
●
●
●
STUDY: YOGA CAN RELIEVE
SYMPTOMS OF MENOPAUSE
●
A
study by researchers of Universidade Federal de São Paulo indicates
that doing yoga several times a week can help diminish symptoms of
menopause, including insomnia or sleep problem.
In this study, 44 postmenopausal women between the ages of 50 and 65
who are not receiving hormone therapy, were divided into groups asked to do
yoga, passive stretching or no fitness activity for four months. Researchers then
took note of each study subject’s health, stress and sleeping patterns before and
after the study.
According to reports from Reuters, “women who did the yoga for four
months considered their menopausal symptoms as mild, while those who
didn’t do any activity considered their symptoms as moderate.”
Reuters, however, pointed out that the study is small while researchers cautioned that, while it showed indications of improving menopausal symptoms,
it does not prove that yoga can cure them. “But it can improve and relieve
[menopausal symptoms],” says study researcher Dr. Helena Hachul of the
Universidade Federal de São Paulo.
Moms have come to depend on the
Internet for everyday life as their
most “essential” medium.
Moms spend more time online daily
than the general population, crossing the 2.5 hour threshold in 2011.
Moms are highly active on
Facebook, with 62 percent of
American mothers having a profile
on the popular social networking
service.
Smartphone ownership among
moms has exploded in two years,
with 36 percent reporting smartphone ownership (compared to 31
percent for the general population).
Evaluate your digital presence to find
out if your spa or business is reaching
this highly sought-after market demographic. Is your spa or business
website mom-friendly? Are your
Facebook posts engaging for moms
who may want to expand their love for
spa to their teenage kids? Do you
provide them an avenue to share their
wellness stories or concerns through
your social media tools, like blogs or
Twitter?
March/April 2012
■
PULSE 13