Pulse Legacy Archive March / April 2012 | Página 12

experienceispa.com
ADDITIONAL FEATURES

24

Voices: The Controversy on Yoga

IN EVERY ISSUE

2
6
12
14

From the Chairman
Pulse Preview
Pulse Points
Member Profile: Wai Ora Spa
Merging Culture with Spa Experience
BY CHRIS McBEATH

14

19

Conversations: Edelman Executive Vice
President Jennifer Pfahler
BY MAE MAÑACAP-JOHNSON

22

Member News
The cool happenings and newsworthy
events from ISPA members.
BY CHRISTINE SCHILLING

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22

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52
53
54
57
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Ask the Expert: Peter Kerr
Conference and Events Update
Focus on the Foundation
ISPA News
Snapshot Survey
New Spa Resources
Ad Index
What’s on Your Desk?
DR. PHILIPPE ALLOUCHE
Biologique Recherche

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End Notes

ABOUT THE COVER
Like an intertwined stem, media and public relations are
connected in the world of communications. They both are
key pieces that help keep all players—you, your brand and
your customers—in the connection loop.
COVER PHOTO © SHUTTERSTOCK

10 PULSE

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March/April 2012