Pulse Legacy Archive March / April 2012 | Seite 10

PULSE March/April2012
VOLUME 22

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ISSUE 2

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SEL CH
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Spa Industry
Editors Share Tips
for Media Pitches
BY TRISH DEVER

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The PR Dilemma
Finding the Right PR That Suits You
B Y M A E M A Ñ AC A P - J O H N S O N

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Planning, Organizing and
Promoting an Event
It’s All in the Details
B Y E L Z A B A M AT H E W S

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Infographic:
The Consumer Media Diet
What’s on the Global Consumption Menu?

The Makings of a Media
Campaign

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B Y R AC H E L Z AW I L A
Elmwood Spa located in Toronto, Ontario

8 PULSE

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March/April 2012