Pulse Legacy Archive March / April 2011 | Page 58

REMEMBER: To get the full Snapshot Survey results, participate in the quick monthly surveys or visit experienceispa.com to purchase back issues! SNAPSHOT SURVEY 2010 Company Used a Web site (i.e. Gilt, Groupon, Jetsetter, SocialLiving, Rue La La, etc.), Other than Own Company’s Web site, to Sell Spa Experiences in 2010 (by Spa Type) 64% 64% YES NO 36% 36% Day Spa Resort/Hotel Spa Confidence Level as it Relates to Your Business’ Performance in 2011 (by Spa Type) 50 49% 45 Day Spa Resort/Hotel Spa 40 35 35% Day Spa Average: 3.51 Resort/Hotel Spa Average: 3.81 30 32% 27% 25 20 22% 20% 15 10 5 7% 1% 0 1 – Not Optimistic 56 PULSE 6% 0% ■ March/April 2011 2 3 – Somewhat Optimistic 4 5 – Very Optimistic