The Spa Ritual President Shauna Walker,
pregnant during the spa's treatment
menu development, was hands-on in
testing prenatal treatments and products.
ATTRACTING
THE
Expecting
BY MAE MAÑACAP-JOHNSON
Moms-to-be are perhaps
one, if not the most critical
consumers a spa can come
across. Not only do they
worry if the products used
within the spa are safe
given their physical
condition, there is also that
nagging fear of hurting the
baby, miscarriage or premature
labor as a result of improper
treatment techniques.
Faced with these challenges,
how can spas attract the
“expecting” and ease their fears?
What precautions should spas
take to minimize risks inherent to
prenatal treatments? Which
communication techniques do
mothers-to-be respond to best?
EDITOR’S NOTE: Eight months on the way, this editor is no stranger to the medical benefits of a prenatal massage after embracing
weekly treatments to relieve my sciatica pain. Still waddling but
now less cranky, I discovered that with consumer education on
the therapeutic benefits of a treatment, even the most critical
moms-to-be are bound to explore the healing power of touch.
March/April 2011
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PULSE 31