RETHINKING
THE OLD
BATHHOUSE
to Soak in the Profit
BY MELITA ISSA
Dunton Hot Springs capitalizes on its mineral hot springs as a value-added feature that allows
the spa to maintain its luxury price point.
42 PULSE
n
June 2012
“...rethinking the old
bathhouse model and
marketing it as a unique
spa experience can help
to add brand value.”