SNAPSHOTSURVEY2012
REMEMBER: Visit the Snapshot Survey Portal at http://snapshot.experienceispa.com to access
results reports for the surveys you participated in or to purchase reports for the months you missed.
T
his chart was taken from the May 2012 ISPA
Snapshot Survey on retail in which 492 ISPA
members participated. The chart provides data
on how retail sales changed for specific
product categories during the first four months of 2012
compared to the same period of 2011.
In the May 2012 Snapshot Survey, ISPA spa members
were also asked to describe their most successful retail
promotion from the past year. The following is a sampling of the responses which may give you ideas to help
reinvigorate your retail sales.
“We have a basket system in which products are hand-selected for each guest and
then placed in the basket with a personal
note and self-care tips. Average tickets
have increased.”
“$25 off retail purchase of $100
which was handed out by estheticians to clients [who had] a facial.”
“Estheticians are required to present a prescription after each facial. They then
receive a monthly commission based on a
sliding scale of percentage of retail sold to
total treatments performed. We average
about 50 percent retail to each treatment.
It is very successful!”
“Martinis and Makeover event—rep
from makeup line comes in to do
complimentary applications and
prescription pads are used. Costs
$35 per person, everyone gets a
drink, snacks, and $25 off any retail
products.”
“Bi-annual Signature Product Discount
offer. Our guests know when to expect it
and stock up.”
“Therapists [leave] products at the
reception desk, along with their
business cards. This has helped
increase retail sales and repeat
service bookings.”
“Book a 50-minute facial and receive a
sample tote of all the products used on
you that day (for companies that get a ton
of samples from their vendors, this is a
really great deal).”
“Esthetician literally places product
at check-out desk after handing pre-
scription to guest at the end of a
facial.”
“Spalliday—a one-time Holiday Open
House event with food, drink and entertainment. All of our vendors'
representatives were present with exhibit
space and all attendees were given a 25
percent discount on all purchases made
that night. We grossed over $25,000 in
retail sales in four hours!”
“Grab bags themed for each holiday
filled with different tickets offering
small giveaways for more sales.”
“Prescription pads to recommend products, introducing new products
periodically and refreshing the visual presentation to make retail area look new,
especially to employees; it reenergizes
them to recommend items.”
July 2012
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