“ The biggest threat to your business does not come from competitors. It comes from anonymity!”
“ The biggest threat to your business does not come from competitors. It comes from anonymity!”
At a recent industry conference, I heard two business owners engaged in the age-old debate about whether it’ s more important to work harder, or smarter. Of course, in this new economic reality, we all know the answer is that you have to do both.
The first step is treat yourself like a client and map out time to do a deepdive analysis and craft meaningful, compelling, persuasive and clearly differentiated marketing messages. Make promotion as important to your business operations as manufacturing, finance and logistics. Commit to this important time of introspection and creativity and watch— no, MAKE your business grow! ■
Renowned business marketing speaker DAVID AVRIN is known internationally as“ The Visibility Coach.” An indemand speaker and executive coach, Avrin teaches business owners and entrepreneurs how to craft and promote a compelling and marketable competitive advantage. Avrin is the author of three books, including the acclaimed It’ s Not Who You Know, It’ s Who Knows You!(© John
Wiley & Sons). Watch a brief preview video at visibilitycoach. com.
July 2012 ■ PULSE 57