Pulse Legacy Archive July 2012 | Page 34

Learning the Art of Buying on the Expo Floor BY CHRISTINE SCHILLING E very year, the ISPA Expo attracts different types of attendees on the trade floor—some first-time buyers and exhibitors; others, seasoned veterans. Regardless of your level of Expo experience, all attendees and exhibitors share a common goal: a successful buying and selling experience. 32 PULSE ■ July 2012