Learning
the Art of
Buying
on the
Expo Floor
BY
CHRISTINE
SCHILLING
E
very year, the ISPA Expo attracts different types of
attendees on the trade floor—some first-time buyers
and exhibitors; others, seasoned veterans. Regardless of
your level of Expo experience, all attendees and exhibitors share a
common goal: a successful buying and selling experience.
32 PULSE
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July 2012